Cadbury marketing strategy in India

Introduction of Cadbury in India

Cadbury entered the Indian market in 1948. Cadbury is a well-known and much-loved brand owned by Mondelez International, founded by George Cadbury.

Cadbury Pricing

Cadbury was offering their products at a very reasonable rate. The price range starts from Rs. 5 and grows up to Rs.1000.

Cadbury Packing

A main competitive benefit of Cadbury is the ability of all products in special and attractive packaging.

Cadbury Gifting

There are a series of Dairy Milk products that people use to give as gifts on occasions like weddings or Valentine’s Day, etc.,

Cadbury for All Age Groups

A wide range of products enables this company to capture customers’ attention from all segments and age groups.

Cadbury Marketing Campaigns

Cadbury is known for its creative marketing campaigns, and one of the campaigns reflected the country’s love for cricket. By doing that, they were at the top of the charts again, and Cadbury launches various famous campaigns like Shubh Aarambh, Kuchh Mitha Ho Jaye, etc.,

Cadbury Dairy Milk today holds about 70% of the share of the chocolate industry in our country.

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