WhatsApp privacy policy-2021, Explained: What is new, and do you have to accept it?

New WhatsApp privacy policy clarification: Nothing changes for personal messages; but not same for business chats

WhatsApp users are receiving an in-app notice regarding the service’s new WhatsApp privacy policy and terms. The notice, as you can see in the attached screenshot, talks about three key updates that affect how WhatsApp processes your data, how businesses can use Facebook-hosted services to store and manage their WhatsApp chats, and how WhatsApp will soon partner with Facebook to offer deeper integrations across all of the latter’s products. It further reveals that these changes will go into effect on February 8th(later accepted until May 15th), and users will have no choice but to accept these changes if they wish to continue using WhatsApp.

WhatsApp privacy policy, Explained: What is new, and do you have to accept it?
WhatsApp privacy policy-2021

The new WhatsApp privacy policy and terms update builds upon a similar change  announced in July last year. However, in the previous update, WhatsApp gave users the option to “not have your WhatsApp account information shared with Facebook.” With the latest update, WhatsApp has done away with this option, and users will have to accept the new terms and privacy policy if they want to continue using the instant messenger.

If you agree to the changes, here’s all the information WhatsApp will share with other Facebook companies: “The information we share with the other Facebook Companies includes your account registration information (such as your phone number), transaction data, service-related information, information on how you interact with others (including businesses) when using our Services, mobile device information, your IP address, and may include other information identified in the Privacy Policy section entitled ‘Information We Collect’ or obtained upon notice to you or based on your consent.”

The updated WhatsApp privacy policy further highlights how other Facebook companies may use the information collected from WhatsApp. This includes:

  • helping improve infrastructure and delivery systems;
  • understanding how our Services or theirs are used;
  • promoting safety, security, and integrity across the Facebook Company Products, e.g., security systems and fighting spam, threads, abuse, or infringement activities;
  • improving their services and your experiences using them, such as making suggestions for you (for example, of friends or group connections, or of interesting content), personalized features and content, helping you complete purchases and transactions, and showing relevant offers and ads across the Facebook Company Products; and
  • Providing integrations that enable you to connect your WhatsApp experiences with other Facebook Company Products. For example, allowing you to connect your Facebook Pay account to pay for things on WhatsApp or enabling you to chat with your friends on other Facebook Company Products, such as Portal, by connecting your WhatsApp account.

The new WhatsApp privacy policy and terms change falls in line with Facebook’s larger goal of providing a more cohesive experience to users across all its services. But while the changes may help the company provide “better” services, it raises several privacy concerns that don’t bode well for Facebook’s “Privacy-Focused Vision” for Messenger, WhatsApp, and Instagram. Fortunately for users in the EU, these policy changes don’t apply as WhatsApp has to abide by the strict requirements of GDPR.

If you’re interested in reading more about the latest terms and policy changes, you can access the updated WhatsApp Privacy Policy by following this link.

Update 1: WhatsApp Delays New ToS & Privacy Policy

Last week, WhatsApp surprised many by showing an in-app message asking them to accept a new terms of service and privacy policy by February 8th, 2021, or leave the platform. The “key updates” highlighted by the company referenced how they “process your data” and how they “partner with Facebook to offer integrations.” The implied data sharing, a healthy dose of skepticism and lack of trust in Facebook, and WhatsApp’s failure to adequately explain to users what was changing resulted in a perfect storm of misinformation to circulate around the Internet.

The backlash against the platform was so big that it propelled rival platforms like Signal and Telegram to the top of the charts on Google Play and the Apple App Store, with both platforms gaining millions of users in mere days. In fact, Signal’s recent popularity has proven too much for its servers to handle, resulting in some downtime earlier today.

Earlier this week, WhatsApp attempted to clarify its ToS and privacy policy changes, stating that the new terms do not affect user messages or contacts’ privacy. The company put out a length FAQ page to answer some of the more common concerns that people have raised in response to the ToS and privacy policy update. Many WhatsApp and Facebook executives took to social media to assuage concerns.

WhatsApp privacy policy, Explained: What is new, and do you have to accept it?
WhatsApp clarification about new privacy policy

In essence, WhatsApp is not expanding its ability to share data with Facebook but is rather clarifying how the company collects and uses data when a user messages a business. Since messages are end-to-end encrypted, WhatsApp is unable to see personal conversations. Furthermore, the platform says they do not keep logs of who you message or who you have added to your contacts, nor do they see your shared location.

But because concerns about the new WhatsApp Privacy Policy and ToS are still so widespread, WhatsApp today announced it has decided to postpone the date by which people must accept the new ToS and Privacy Policy. That new date is May 15, 2021. The WhatsApp Privacy Policy and TOS Privacy Policy aren’t changing but giving users more time to understand them will help users decide to ditch WhatsApp for an alternative or stick to the platform.

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