In 1994, RedBull decided to launch their energy drink in London.
Instead of using traditional marketing methods like advertising on television, radios, or billboard, etc.,
They decided to do something different. They decided to market their product using their own trash.
RedBull hired some people and asked them to spend the whole night placing empty cans of RedBull all over the city.
Which includes bus stops, metro stations, storefronts, and footpaths
The next morning people of London were completely confused by seeing the empty cans of RedBull all over the city.
This created the perception in Londoners’ minds that there is a high demand for this energy drink.
People of London immediately started purchasing Red Bull, and the sales of Red Bull touched the sky.
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